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Butlaroo

Built for ice cream shops

More time scooping, less time at the POS.

Self-service kiosks handle the order and the payment. QR codes turn every phone into a second kiosk, at the counter and on the terrace. Your team stays at the scoop, the queue moves, the revenue per hour climbs.

A self-service kiosk inside an ice cream shop, ready to take the next order.

Trusted by leading hospitality brands

  • Loetje
  • Compass Group
  • Johan Cruijf Arena
  • Center Parcs
  • Happy Italy
  • Vermaat
  • Van der Valk
  • La Cubanita
  • Philips Stadion
  • Hutten Catering
  • Stach
  • Albron
  • Mooie Boules
  • Sea Palace Amsterdam
  • Down Town Gourmet Market
  • Aloha Wijk aan Zee
  • Essendi
  • Restaurant Company Europe
  • Poke Perfect
  • Salsa Shop
  • Novotel
  • Broodje Popov
  • The Butcher
  • Gourmet Market Central Station
  • Club Pellikaan
  • Ibis
  • Foodhall Arnhem
  • Crowne Plaza Amsterdam Zuid

Why ice cream is different

Peak days double the queue, not the staff.

When the line stretches around the block, every minute at the POS is a minute the queue stops moving. The team you hired to scoop ice cream is taking orders, taking payments, and reading back toppings—while the freezer stays open and the cones get soft.

Butlaroo moves ordering and payment off the counter. Self-service kiosks take the order and the payment. QR codes on every counter, table and pavement sign turn every guest's phone into an extra ordering point. Tickets land at the scoop station ready to make. The team keeps scooping, the queue keeps moving, and revenue per hour climbs without adding staff.

Three things change when an ice cream shop runs on Butlaroo.

  • 01

    Self-service kiosks scoop up the queue.

    One, two, four kiosks at the front of the shop. Guests pick their flavours, pay by card or phone, and the ticket lands at the scoop station with the cone, the scoops and the toppings already sorted. Your scoopers stop being cashiers. Throughput climbs, revenue per hour climbs, and peak afternoons stop being a staffing crisis.

    Self-order kiosks · Live

    03 ordering
    Kiosk 01Paid · SentScooping
    Double scoop · Pistachio, stracciatella
    Kiosk 02Paid · SentScooping
    Sundae · Hot fudge, almonds
    Kiosk 03Paid · SentScooping
    Waffle cone · Mango sorbet
    Counter queue · 00:00412 scoops today
  • 02

    Every phone is a second kiosk.

    A QR on the counter, the menu board and the pavement sign opens the same ordering flow as the kiosk, with no app to install. Guests order from the back of the queue while they wait, pick a pickup time, and walk straight up to collect. Peak hours absorb a wave of overflow without a single new device.

    Counter QR · Walk-up

    QR
    Single scoop · Vanilla bourbon$ 3.80
    Double scoop · Pistachio + dark choc$ 6.20
    Sorbet bowl · Mango passionfruit$ 5.40
    Extra scoop · Salted caramel+ $ 2.20
    No app · No queuePickup · 2 min
  • 03

    Terrace tables order without standing up.

    One QR per table on the terrace. Round two, an extra scoop, an affogato after dinner, all ordered from the chair and brought out by a runner. Guests stay seated and keep ordering, the average ticket lifts, and the floor team stops walking laps to the counter.

    Terrace QR · Live

    03 tables active
    Table 04 · Terrace$ 14
    Round 2 · Two sundaes
    Table 07 · Terrace$ 22
    Family pack · 4 scoops + toppings
    Table 12 · Terrace$ 6.50
    Affogato · Espresso shot
    Runner brings the coneAvg ticket · +18%
Lisheng Jiang, Snackcenter Eindhoven

From a counter-service venue running on Butlaroo

I no longer waste any time taking orders and handling payments, allowing me to focus entirely on the most important thing: maximizing revenue during peak demand.
Lisheng Jiang
Snackcenter Eindhoven
Read the full story

Everything we offer.

Same platform, every channel: kiosk, QR, POS, click & collect, kitchen display, payments, loyalty and the AI menu on top.

01 / 03
Channels
How customers order
6 modules
Channels
QR Ordering
Let guests scan, order and pay from the table in seconds.
Scan to order
Read about QR Ordering →
Channels
Self-Order Kiosk
Self-ordering kiosks that cut queues and grow average order value.
Tap to order
Read about Self-Order Kiosk →
Channels
Point of sale
The all-in-one restaurant POS.
Table 4
Read about Point of sale →
Channels
Click & Collect
Easy click & collect ordering for faster pickup and repeat guests.
Read about Click & Collect →
Channels
Delivery
Your own online ordering channel. No marketplace commissions.
Read about Delivery →
Channels
Delivery Marketplaces
One menu for Uber Eats, Just Eat Takeaway and every delivery channel.
JustEatTakeaway
UberEats
Read about Delivery Marketplaces →
02 / 03
Operations
How you run the floor
4 modules
Operations
Butlaroo Workstation
Kitchen operations made faster with KDS, pacing and expediting.
Available
In preparation
Pizza Margherita
Cacio e Pepe
Read about Butlaroo Workstation →
Operations
Butlaroo Pay
Restaurant payments built in, with fast tap to pay checkout.
Online checkout€42.00
Visa
Mastercard
Apple Pay
Google Pay
PayPal
iDEAL
Bancontact
Sofort
Payconiq
Maestro
Read about Butlaroo Pay →
Operations
POS Integrations
Seamless POS integrations with Oracle, Lightspeed, Aloha and more.
QR
Kiosk
Click & Collect
Delivery
Read about POS Integrations →
Operations
Enterprise
Control every region, brand and venue from one enterprise platform.
Read about Enterprise →
03 / 03
Intelligence
How you grow
4 modules
Intelligence
Butlaroo AI (Vivi)
AI upselling that turns your digital menu into a revenue engine.
Vivi
Anything vegetarian?
Read about Butlaroo AI (Vivi) →
Intelligence
Butlaroo Stories
Shoppable restaurant stories that turn attention into orders.
House aperitivoAperol Spritz.Add to order
Read about Butlaroo Stories →
Intelligence
Butlaroo Loyalty
Loyalty that follows every guest across ordering channels.
Order complete
Flat white
Almond croissant
Earned
+45 points
Read about Butlaroo Loyalty →
Intelligence
Butlaroo Analytics
Know what guests order, why they buy and how to grow revenue.
Open menu
0%
Open category
0%
Add product
0%
Place order
0%
Read about Butlaroo Analytics →

Questions ice cream operators ask.

  • How long does rollout take in an ice cream shop?

    Most shops are live on Butlaroo in two to four weeks. We start with the menu and one channel, usually a single kiosk or the counter QR, stabilise it on a weekend service, then add the rest of the kiosks and the terrace QR. No onboarding fee.

  • How many kiosks do we need?

    One kiosk replaces roughly one cashier shift at peak. Most ice cream shops start with two kiosks at the front and add a third before summer. Butlaroo runs on any kiosk shell, including a tablet on a stand, so you can scale up for the season without buying new hardware for the winter.

  • Do guests need an app to use the QR?

    No. The QR opens the menu in the phone's browser, in the guest's language. No app, no account, no install. Pay with card, Apple Pay or Google Pay and the ticket lands at the scoop station the moment the basket closes.

  • What happens in the off-season?

    Butlaroo bills monthly with no long-term lock-in. Pause channels you don't run in winter, scale back to a single kiosk and the counter, and ramp up again in spring. The menu, the loyalty list and the analytics stay where you left them.

  • Do we keep our existing POS and card terminal?

    Usually yes. Butlaroo runs on any tablet, mini-PC or kiosk shell, and integrates with the leading card terminals (Adyen, Stripe, SumUp and twenty more). If you want one terminal across kiosks, QR and the counter, Butlaroo Pay replaces the lot.

See what Butlaroo could mean for your ice cream shop.

Guests
15M+
Venues
5K+
Orders
100M+